Visibility • Representation • Governance

The control tower for AI representation.

VIOOW® sits above the assistants and agents people already use. It measures how every AI ecosystem represents an organisation, governs the information that organisation already owns, and activates trusted AI-powered experiences on it.

Early access programme now open The Agentic Intelligence Governance Platform behind Tripicon Runs on Microsoft Azure · signs in with Microsoft Entra ID · built in Australia

Architecture

Above the ecosystems. Beside the organisation.

VIOOW does not replace Copilot Studio, Agentforce, ChatGPT or Claude. It measures what they say, governs what they should draw on, and does not depend on any one of them.

AI ecosystems · not controlled, measured
ChatGPTCopilotGeminiClaudePerplexityIndustry agentsBrand agentsPartner agents
VIOOW Visibility • Representation • Governance The AI representation governance platform
MeasureVisibilityRepresentation
GovernTrustOwnershipProvenance
ActivateInsightsFindingsActions
The organisation · the information it already owns
DestinationsHotelsAirlinesAttractionsEventsTravel programmes

VIOOW does not replace AI assistants or agent platforms. It provides the visibility, representation and governance layer above them.

The platform

Measure. Govern. Activate.

Three capabilities, each feeding the next, on the information the organisation already runs.

VIOOW Visibility • Representation • Governance Measure representation. Govern trusted information. Activate AI experiences.
Connected to
Microsoft Entra IDAzure OpenAIAzure AI SearchMCPYour systems
01 · Understand

Tripicon Representation Intelligence

Measure how AI represents you, every cycle, against the questions travellers actually ask.

Hover to see it in VIOOW →
01 · Understand

Tripicon Representation Intelligence

74/100Representation score
accuracy · coverage · provenance · freshness
Accuracy81
Coverage68
Provenance55
Freshness77

Output → findings, ranked by traveller impact

Representation Intelligence →
02 · Govern

Tripicon Trusted Information Networks

Connect, verify and govern the information sources your organisation already owns.

Hover to see it in VIOOW →
02 · Govern

Tripicon Trusted Information Networks

41%from 23%Answers drawn from a
verified, owned source
  • VerifiedOpening hours registerVisitor services
  • VerifiedOperator listingsIndustry team
  • ReviewAggregator pagesOwner assigned
  • RetiredArchived microsite

Output → your sources, governed, with provenance

Trusted Information Networks →
03 · Activate

Tripicon Concierge

Power trusted AI experiences with the information you already own, governance visible on every answer.

Hover to see it in VIOOW →
03 · Activate

Tripicon Concierge

92%4% unansweredConcierge answers from
an approved source
Owner
Visitor Services
Status
Verified
Reviewed
20 Aug
Policies
Standards · Access · Duty of care

Output → answers you can audit, own and stand behind

Tripicon Concierge →
Foundation

The information you already own.

Tripicon never becomes your source of truth. VIOOW governs and operationalises the systems you already run.

Website & CMSBooking & ticketingOpening hoursPolicies & standardsATDW / listingsSharePointPartner feedsYour knowledge

Inside VIOOW

Representation as an operational record.

Live map, representation scores by ecosystem, source governance and findings, refreshed every cycle.

VIOOWby Tripicon Example destination — regional Victoria Illustrative account

Live map · inbound markets · where representation is strong, and where it is not

Markets this cycle

  • New Zealand82
  • Singapore79
  • United Kingdom76
  • Japan58
  • Germany54
  • China41
  • India49
Market signalOpportunityThreat

Public assistants · not controlled, measured

Representation score

0out of 100+3 this cycle
Accuracy0
Coverage0
Provenance0
Freshness0

Representation coverage by ecosystem

82
ChatGPT
76
Copilot
68
Gemini
74
Claude
88
Perplexity
Wrong or stale answers open4 · 2 safety
Answers drawn from a verified source23%
Inbound markets below 505 of 8

Source governance · who stands behind the answer

  • VERIFIEDOfficial destination contentVisitor services · reviewed 20 Aug
  • VERIFIEDOperator and venue listingsIndustry team · reviewed 18 Aug
  • UNVERIFIEDThird-party aggregator pagesNo owner · 3 findings open
  • STALEArchived campaign micrositeRetire · wrong since March
  • VERIFIEDTransport and access feed 
Package v14 · live Change to a fact propagates in one cycle → public · MCP · bespoke

Figures shown are for illustration, not a live account.

Representation maturity

Four levels. One assessment.

Every organisation can be placed on the ladder, and moved along it. The fourth level is what makes the move provable.

Level 1

General

Not controlled · measured

Whatever the model already absorbed about you. Free, uncontrolled, frequently out of date.

Level 2

Enhanced

Reachable · machine-readable

Your information made reachable and machine-readable, so answers improve without you owning the interface.

Level 3

Trusted

Governed · provenance shown

Verified sources with provenance and governance, where the answer can state who stands behind it.

Level 4

Measured

Scored every cycle

Representation intelligence across all three, so improvement is observable rather than assumed.

  • Accuracy
  • Coverage
  • Provenance
  • Freshness
VIOOWRepresentation maturity › assessmentIllustrative
Current state
Level 3Trusted

Governed sources with provenance on the brand agent and concierge. Public assistants still drawing on unowned pages for 3 of 12 core questions.

Next step
Level 4Measured

Baseline all 12 questions across five ecosystems, score them every cycle, and retire the 3 unowned sources. Estimated: two cycles.

Track
  1. General
  2. Enhanced
  3. Trusted
  4. Measured

Enterprise foundations

Built for the environments enterprises already trust.

IdentityMicrosoft Entra ID

Single sign-on, MFA and conditional access from the customer’s own tenant. No separate passwords.

PlatformMicrosoft Azure

Azure OpenAI, AI Search, SQL, Cosmos DB and Blob Storage behind API Management. Australian regions by default.

InteroperabilityMCP & agents

Governed knowledge exposed to the major assistants via MCP, and to bespoke agents on any runtime.

GovernanceProvenance on every answer

Owner, review date, status and policies applied, logged and exportable. Never trained on customer data.

How VIOOW handles security →

First implementation

Tripicon is VIOOW for travel.

Tripicon applies the platform to destinations, hotels, airlines, attractions, events and corporate travel programmes, with the sector expertise and implementation services that make it land. The same capability can be applied to any organisation that AI already describes.

Tripiconpowered byVIOOW

Continue at vioow.ai

Platform documentation, early access and the roadmap live on the VIOOW site.