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Discuss concierge experiences, representation strategy and information governance with our team.

AI systems analysed

ChatGPT
Microsoft Copilot
Google Gemini
Perplexity

+ Emerging AI systems

Enquiry

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External AI Representation Review

Before travellers ask AI about your destinationknow what AI will say.

AI is becoming a major influence on traveller decisions. This review shows how AI represents your destination today, and where the opportunities are to improve future discovery and recommendations.

What you’ll discover

AI understandingHow AI currently describes your destination.

Recommendation opportunitiesWhich experiences and events are being missed.

Representation risksInaccuracies, gaps and weak signals.

Strategic prioritiesActions to strengthen future recommendations.

Search eraCompeted for visibility

Agentic eraCompete for representation

What’s included

Cross-platform assessment
Competitor benchmarking
Source analysis
Executive report
Strategic recommendations

Independent by design. Assessed from the same public information AI systems and travellers already use. No internal systems or integrations required.

Fixed price reviewFrom AUD $4,880 (inc GST)Limited beta availability for qualifying tourism organisations, destinations, attractions and visitor economy partners.

Your request

Tell us what to assess

A few details are all we need to scope your Review. We usually respond within one working day.

Step 1Contact and organisationWhere the executive report goes, and who we brief.

Full name

Work email

Job title

Organisation

Step 2Entity and scopeThe exact entity we review, and the domain we treat as canonical.

Entity type

Primary brand or entity to review

Official primary domain Used to tell your canonical sources apart from third-party listings.

Step 3Priority review areasChoose up to three. This tailors the review to how you actually make money.

Which areas matter most? choose up to 3

Direct booking and channel routingWhether AI sends travellers to you or to an OTAPolicy and inclusions accuracyCancellation rules, fees, parking, Wi-Fi, inclusionsNegotiated rates and corporate perksFor enterprise travel buyers and TMCsRecommendation and competitive clusteringWhether you appear in AI shortlists, and beside whomDuty of care and facilitiesSafety standards, accessibility, operating hours

Step 4ProgrammeOne rate, scoped to what you are assessing.

Limited Beta ProgramExternal AI Representation Review$4,880 AUD (inc GST)Single-entity review. Portfolio and enterprise assessments are scoped individually.

Include us as a Benchmark PartnerOptional. Permission to feature your logo and publish a joint one-page case study once the review is complete.

Anything else we should know? optional

No payment is taken today. We review your scope, confirm eligibility for the Limited Beta programme, and send your confirmation and invoice within one working day.

Discover How AI Shapes Traveller Decisions

I work inOrganisationWhat are you trying to achieve?

What is in your brief

—

Executive leadership · Destination / region

Key question—

Executive summary
Key risks
Missed opportunities
Questions to ask your team
Recommended next steps

5 minute read · PDF download available

Most organisations find a real gap between how they describe themselves and how AI systems represent them. Your brief explains why that happens, what it means, and what to do next.

Generating your Executive Brief

Analysing representation…