Measure • Representation Intelligence
Representation Intelligence
Scored on accuracy, coverage, provenance and freshness, so improvement is observable and governance has somewhere to start.
- ChatGPT
- Microsoft Copilot
- Google Gemini
- Perplexity
Measure • Representation Intelligence
See how AI represents you. Every cycle.
Measure how AI assistants describe your organisation against the questions travellers actually ask, and trace every answer to the source behind it.
- Accuracy — Is what AI says correct?
- Coverage — Is it answering at all?
- Provenance — Which source did it use?
- Freshness — Is that source current?
How measurement works
From the questions travellers ask to a finding you can act on.
- Traveller questionsby sector, season and channel
- Assistants answerChatGPT, Copilot, Gemini, Claude and agents
- Scoredaccuracy, coverage, provenance, freshness
- Attributedto the source behind each answer
- Representation findingwith owner, impact and status
Why measurement matters
You cannot govern what you cannot see. Most organisations have never measured how AI describes them.
Assistants answer thousands of traveller questions about you every cycle. Without measurement, the first sign of a wrong answer is a complaint, a missed booking or a delegate at the wrong door.
The questions travellers actually ask
Not keyword lists: the real questions, by sector and by season, put to the assistants travellers use.
Accuracy, coverage, provenance, freshness
Four dimensions that separate a wrong answer from a missing one, and a stale source from an unowned one.
Which source, and who owns it
Every answer traced to the source it was assembled from, so governance has a name to act on.
What it is
What AI representation means.
AI representation is how intelligent systems describe, recommend and act on information about your organisation.
- Information
- Authority
- Provenance
- Ownership
- Context
- Recommendations
- Decisions
- Experiences
What we measure
What Representation Intelligence measures.
Five dimensions, the same five that sit behind every finding and every score.
- AccuracyIs what AI says about you correct?
- CoverageDoes AI know enough to answer at all?
- ProvenanceCan an answer be traced to a source you recognise?
- FreshnessDoes the information behind the answer reflect today?
- ConsistencyDoes the picture hold across models, locations and contexts?
Organisations cannot govern every answer.
They can govern what shapes them.
The chain
From information to outcomes.
- InformationWhat you publish, structure and maintain.
- RepresentationHow AI describes, compares and recommends you.
- RecommendationsWhether you are suggested, and in what terms.
- ExperiencesWhat the traveller is told, and then finds.
- OutcomesBookings, spend, trust and reputation.
How it works
Measure. Govern. Improve.
Representation Intelligence is the first pillar. It measures what AI says and traces it to a source; Information Governance governs that source; Tripicon Concierge activates the governed answer.
Measure • Govern • Improve Measure representation. Govern trusted information. Improve recommendations and experiences. Tripicon Representation Intelligence
Measure how AI represents you, every cycle, against the questions travellers actually ask.
Hover to see the finding →Representation finding #214
- Question
Is the lake precinct open in August?
Asked 212 times.
A public AI channel referenced an archived 2023 campaign microsite.
- Impact
- Potential visitor misinformation.
- Status
- Resolved
Tripicon Information Governance
Connect, verify and govern the information sources your organisation already owns.
Hover to see the fix →Governance action
- Archived campaign microsite retired.
- Official opening hours register verified.
- Source ownership assigned to Visitor Services.
- Representation package v15 published.
Tripicon Concierge
Power trusted AI experiences with the information you already own.
Hover to see the answer →Traveller question
Is the lake precinct open in August?
- Answer
- Open Wednesday–Sunday, 10am–4pm.
- Source
- Opening hours register
- Owner
- Visitor Services
- Status
- Verified
The information you already own.
Tripicon never becomes your source of truth. it governs and operationalises the systems you already run.
Example representation finding
Measurement produces findings, not dashboards.
Every cycle ends in representation findings: the question asked, the source behind the answer, who owns it and what needs to change. Findings feed Information Governance, where the source is governed.
Outcomes
What Representation Intelligence delivers.
- A baseline you can defend
Where AI represents you well, and where it does not, with evidence.
- Findings with owners
Every gap traced to a source and a named owner.
- Improvement you can see
Scores re-measured each cycle so change is observable.
- Risk surfaced early
Wrong answers found before travellers find them.
- Recommendation visibility
Whether AI selects you, and who it selects instead.
- A foundation for governance
Measurement is the first pillar; it tells governance where to start.
The platform
Govern what AI represents, from one platform.
Overview
Figures shown are for illustration, not a live account.
Representation Intelligence
See how AI represents your organisation.
A baseline takes one cycle: the questions your travellers ask, the answers they receive, and the sources behind them.