AI representation intelligence

Insights

Independent research, analysis and observations on how AI systems represent organisations, destinations and experiences.

Executive Note

Why Recommendations Matter More Than Rankings

Search rewarded visibility. Assistants reward being recommended — a different mechanism, decided by different sources, with different winners. An executive note on what changes.

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Governance

AI Representation Governance: A Practical Framework

Public-information controls stop at the website. Assistants read everything else. A five-part framework for governing the sources that shape how AI describes your organisation.

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Destination Intelligence

The Hidden Risk of Outdated Destination Information

Assistants build whole itineraries from regional guides, listings and reviews. When one fact is stale, the plan fails — and every organisation named in it shares the blame.

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